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- Using Social Media To Market and Grow Your Aging Care Business
Providing Valuable Information Is Vital To The Success Of Your Home Care Marketing Strategy
Marketing your aging care business may have seemed challenging in the past, but with advancement in technology, you have a much better chance to be seen. Never in the history of business has your home care marketing had the potential to make such an amazing impact. Many home care, home health, and home hospice agencies are aware of their target audiences, one being the baby boomer generation. So, with this defined target market, competition is becoming fierce. If you want to emerge as an authority in your industry, you must have decisive online marketing strategies including both inbound and outbound marketing techniques.
If your home healthcare, home care or home hospice business doesn’t have a blog, it is time for you to start one. This may be the missing ingredient to your success with online marketing. Many of your prospects will search for information and content related to your website, blog and brand. With a blog, you can provide the education and value-added content that they are searching to find. Doing so will help you separate your aging care business from your competition. Offer treasured tips on your blog that will help your readers such as senior nutrition, how to exercise with limited mobility and why the elderly shouldn’t live alone.
Join social media discussions and forums to learn what kind of information your prospects are seeking and write about it on your blog. Update your blog regularly. Answer comments and questions from your prospects and customers. The interaction helps to build stronger relationships.
Social Connections to the Boomers
For all of your aging care marketing activities, act as if you are dealing with someone face-to-face, just like a networking event. Treat your prospects and customers like family because that is how close they may become over time.
Baby boomers are not like the younger crowd. They love the interaction and like to know that they are valued and getting what they are looking for. This crowd isn’t afraid to speak their mind and will post comments about how they feel. A baby boomer is concerned about an elderly parent and wants to know how to make their mom or dad more comfortable in their later years. So in your communication, be candid, honest and upfront. Share all that you know and show an interest in solving problems. Social media such as Twitter, Facebook, and LinkedIn allows you to reach out to people who want to engage you so take advantage of it.
Share news about what you are doing in your aging care business. Write press releases and submit it to PR sites as well as on your blog, then share it with your social media followers. In all of your posts, be sure to include a call to action.
While you are providing valuable content, you also want people to know the next step to take. On your website, make sure you have a form for people to fill out with their names and email addresses. Offer a free subscription to your company’s newsletter (if you don’t have a newsletter, you should start one). After a while, you will have a large mailing list of subscribers to whom you can share news, promotions, blog posts, discounts and other incentives.